The Drop is Amazon's in-house fashion line. Launched in 2019, The Drop is a series of limited-edition lines designed by influencers with large social followings. New lines come out every couple of weeks and are only available for 30 hours — if they stick around that long. It's not uncommon for pieces to sell out in a matter of hours. The Drop's staples line is around permanently (ish). It launched in 2020 and stocks wardrobe essentials that help you build a better outfit.What Time Does The Drop Launch?
Influencer launches on The Drop aren't as shocking as Beyonce's super-secret surprise album. The retailer and influencers will give you a heads-up, though there's no set time for launches. But Amazon will typically announce and preview a line on its The Drop Instagram page the day before. Don't want the algorithm to get in the way of your competitive shopping? You can sign up for text and e-mail alerts
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